TED Talk – Hudson Plane Crash

  1.  It all changes in an instant – Bucket lists, things to do, people  to meet:  don’t postpone anything life (always collect bad wine–meaning, don’t be afraid to open a bottle to share)
  2.  Don’t let your ego to get in the way.  Don’t waste time on things that do not matter.  Remove negative energy from your life

3.  Important goal in life be a good parent.

Social Triggers Podcast – Fascinate audiences

7 triggers to “fascinate” audience:

  1.  Lust: Speak with a wet voice (Marylin Monroe).  Create impression of Instant connection with people, as if you are whispering across the bed from them

 

  1.  Mystique:  mystique it’s about not knowing the answer.  Keep things a little more mysterious instead of over selling.  Information gap theory.  Make people work to understand brand.

 

  1.  Alarm trigger:  Why people should do something “right now” and prevent procrastination.  Imputing deadlines or limited supplies (sense of scarcity)

 

  1.  Impression of prestige: Morton salt over regular salt.  Tulip bubble in 1600s

 

  1.  Power:  ex.  Sushi chef with 100% authority; Soup Nazi.  People love having a leader and enjoy a sense of dominance.  Same reason why people have a personal trainer.  Must have opinions of authority to legitimize what you are selling.  Articulate beliefs is a way that make you the authority

 

  1.  Vice:  deviation from the norm.  Reinvent the standard operating procedure.  Groupon as an example

7.  Trust.  People do not necessarily want the best  products, but  they want familiar things.  Runs in opposition to “Vice” or rebellion

Vedanta Yoga – Daily Reflections

From 3-13-12:

 

-important to take a long, medium and short range views on life.  long range-what I am doing now will determine where I will be  in ten, twenty years; ten years looking backwards seems like a short time, ten years looking forward seems like a long time–both are the same, it’s about perspective

-medium range view-at the end of the day evaluate the actions of the day.  Becoming conscious of mistakes prevents future mistakes and improved mind and character;

-short range-importance if regimented daily routines.  Mind naturally shrugs having to do work…have to instruct and train it to follow rules.  Same goes for body.  Body naturally wants to rest and not do much work–have to train to be comfortable with physical and mental exercise

Planet Money – New Economy

From 3-13-2012:

-For ways to succeed in the new economy:  1.  Stay on top of technological change.  2.  Specialize.  3.  Buffer against unexpected economic shocks that are inevitable.  4.  Offer something at a premium that no one else can.

-As of Dec, Jan and Feb 2012 economy adding 200k jobs a month.  Very optimistic about the recovery, but cautious optimism.

Planet Money – Government Spending

From 2-28-12:

 

-Greece economy projected to shrink by 7% in 2012.  Bad number.  In Great Recession, U.S. economy shrank by about 4%

-View of government spending from economics perspective:  government spending necessary for public goods: lighthouses, defense, security, autopsies, etc (criteria for public good- no marginal cost, no exclusivity)  Post office not a public good according to economists.

-many things that government provides are no common goods. politcs vs. economics

Wired Magazine – Genius

From Feb. 2012:

 

-Geniuses tend to arrive in clusters; Athens during Plato’s time; Florence (population 70,000) during da Vinci’s time

-Meta-structures can encourage genius clusters in societies (things like patent system, education system, etc.) even in times of war, societal unrest.

-United States already produces genius clusters in the way of athletes.  Topeka, Kansas, e.g., can produce a brilliant athlete every few years b/c of sports structure valued in U.S.

Planet Money – Debt

From 2-27-2012:

Solutions for countries to get out of debt.

-Four traditional ways:  Forgiveness, Inflation, GDP growth, Default

-”Jubilee” loan forgiveness: ancient idea that loans should be forgiven in 50 years

 

-Debt to GDP ratio indicates a country’s solvency.  Debt to GDP ratio of 90 is high limit; Greece anticipated to get up to 160 debt to GDP ratio by 2020.  Not good.

-Private Equity firms:  buy companies; take out loans to bring those companies to profitability; PE firms put money down and use profits to pay off down payments.