Social Triggers Podcast – Fascinate audiences

7 triggers to “fascinate” audience:

1.  Lust: Speak with a wet voice (Marylin Monroe).  Create impression of Instant connection with people, as if you are whispering across the bed from them

 

2.  Mystique:  mystique it’s about not knowing the answer.  Keep things a little more mysterious instead of over selling.  Information gap theory.  Make people work to understand brand.

 

3.  Alarm trigger:  Why people should do something “right now” and prevent procrastination.  Imputing deadlines or limited supplies (sense of scarcity)

 

4.  Impression of prestige: Morton salt over regular salt.  Tulip bubble in 1600s

 

5.  Power:  ex.  Sushi chef with 100% authority; Soup Nazi.  People love having a leader and enjoy a sense of dominance.  Same reason why people have a personal trainer.  Must have opinions of authority to legitimize what you are selling.  Articulate beliefs is a way that make you the authority

 

6.  Vice:  deviation from the norm.  Reinvent the standard operating procedure.  Groupon as an example

7.  Trust.  People do not necessarily want the best  products, but  they want familiar things.  Runs in opposition to “Vice” or rebellion